There is a considerable amount of research proving the influence of design and atmosphere on sales. It is well known that music can significantly affect customer behavior — both positively and negatively. Clearly, the choice of background music should correspond to the format and purpose of the space: Rammstein and Vivaldi create completely different moods.
The visual aspect is no less important. A beautiful interior directly affects the emotional state of clients: in an aesthetically pleasing space, it is enjoyable to dine, meet with partners or friends, and shop. When choosing which clothing store to enter — whether for yourself, an expectant mother, or a child — you will naturally prefer a space with an attractive and harmonious design.
Photos of our ceilings in fully completed and furnished interiors are quite rare: usually, installation is carried out when the premises are still in a “raw” stage, with construction and design work unfinished. An exception is the interior project for the well-known “Kangaroo” retail chain in Moscow (23/7 Komsomolsky Prospekt), which we are pleased to present here. The store’s design project was created by Victoria Nazarova.
Following her concept, the new store featured a Wave ceiling® decorative ceiling. Although the decorated ceiling area is rather small — only 4.5 m² — the feedback we received was excellent: visitors really like the ceiling, they notice it, take a closer look, and smile. This means that with our products we are able to influence the mood — both yours and your clients’.
Beyond aesthetics, our ceilings are also safe: they hold official European fire safety certification.
Using the “Kangaroo” store as an example, we demonstrate how our decorative ceilings can be applied in the design of new spaces or in the transformation of existing ones — even in areas with very limited square footage.