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So, with the new breath of freedom and the beginning of summer, we expect a business resurgence in the Russian car market as well. As a rule, car dealerships and stores are quite ascetic in the design of their sales areas. On the one hand, academic marketing recommends exactly such certain advertising techniques for goods in the Luxury series. As a rule, this is a black-and-white style with small color accents taken from the brand book.

But we always offer new and fresh ideas!

Note that typically all car dealerships have excessive ceiling heights. And all accents, can and should be made exactly in the area of the ceiling space. Because the floor or podium is the place for the car model and car model only, therefore it should be neutral in color and without any pronounced textures. Whereas the ceiling is a place where almost any design dream can be realized.

So, the most common option and, it should be noted, also more economical, is Drop Stripe® ceiling systems. Honestly, it never fails to surprise not only you but us as well with their versatility of solutions. In essence, it is a strip with a fixed fragment of material, lamella with architectural paper attached, in our case.

The lamellas can be shaped straight or curved, and the ceiling can be graphically modeled in 3D. If you need asceticism - just stretch the lamellas in a given direction, fixing them either on specially prepared frameworks of lightweight aluminum, or just fixing them to the opposite walls, and you will not only get a complete transformation of the interior but also a large volume of ceiling space filled with an original design solution. And if the lighting is also properly worked with, we can guarantee you that the ceiling simply won't be recognized!

If you need to give more exclusivity and luxury to the interior, perhaps because you plan to present a lux segment model in the salon, then you can add a more complex lamellar shape by bending it in the X-Y-Z coordinate system. In this case, you will get a stunning result: incredibly luxurious volumes combined with a complex shape, which, we are sure, will not leave any potential buyer indifferent!

A more daring option, which was successfully used in advertising of the new Evoque Range Rover models, is floral ceilings in Jangle style. Such hanging bright-colored branches were first used for the presentation of the pilot model in Europe. Here lamellas are already skillfully cut out of paper into the leaves of various shapes and sizes as well as branches of different plants and trees. The very same paper, by the way, does not burn and has a fire certificate M1.  Using combinations of 50-color palettes, you can achieve a smooth transition of colors leaving you with the best and most delightful result! The price of such a ceiling is already higher than the first option, but, believe me, it is well worth it.

There is another very economical ceiling variant that can also be used for car showroom decoration projects. It can be used both to reduce heights and to raise insufficiently high ceilings. This is Drop Gondola®. A very simple and economical solution that does not require any additional systems for installation, but again, it is better to look at the photos and see for yourself!

We will always help you to choose the best solution. We design ceilings and produce them in Russia! The material of French production is architectural paper or non-woven material, which is very light. We get the raw material from rolls of 240 cm wide, and that allows us to achieve seamlessness in large-scale constructions. What is also very important, is that this material has good acoustic properties.

We work with designers and architects based on mutually beneficial terms!

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